When I first moved to New York City, I was a bit fanatical about eating New York-style pizza: the crust is just the right thickness, a slice is as big as my arm, and it’s greasy and extra cheesy. Really, what else could you ask for in a slice? There are at least seven local pizzerias within walking distance form my apartment and I have frequented them all. Then my obsession wore thin as my first NYC winter arrived, making the trek to said pizzerias or ordering enough to meet the delivery minimum just daunting enough to revert back to old habits.
By old habits I mean a pattern from my pre-New York days when I’d order from places like Little Caesars or Papa John’s Pizza. Through much testing, I had chosen a favorite years ago and it was the perfect time to find out if I was still a fan. Shortly after I visited the online ordering page, I was reminded that not only was delicious pizza in store but also rewards for ordering. The gist of it is: the more you order, the more points you get and eventually the points add up to a free pizza!
It became evident, as the frequency with which I ordered increased, that something more than just the pizza was driving me; I had become addicted to the rewards as well. I like having my loyalty appreciated with a free pizza and I was way too excited when I recently reached the threshold. I can’t speak for anyone else, but I can say with confidence that I am a sucker for points and rewards, so I won’t be turning back any time soon.