When I was much younger, there was a period of time when you couldn’t tear me away from my science kits. Whether it was creating an oozing red mess with a volcano or forming my very own crystals, I was a gift to the field of science (or so I thought). Somewhere between elementary school experiments and high school science, I had lost interest. It was not until I read about Boehringer Ingelheim’s upcoming launch of a game called Syrum that I saw hope for my lost interest in test tubes and beakers.
Syrum is a game for every person with the heart of a scientist or for those who want the weight of the world to rest on their shoulders. As a player, you’ll be asked to create your own lab, research to create new medicines, and stop the spread of deadly viruses and diseases. For those like me who are wondering when to put on their lab coat, the social game will be released September 13th on Facebook.
John Pugh, the director of digital at Beohringer, says his interest in gamifying the pharmaceutical industry arose from a need to educate doctors about the use of medicines and the general public about healthy ways to manage their prescriptions. And as the game evolved, it became a social experience whereby a player can share and collaborate with friends, send them gifts to decorate their laboratories, and receive rewards by checking in on Facebook.
So while you won’t physically be able to touch your experiment or enjoy considering how thick, sticky lava has found its way on the ceiling, saving the world from widespread disease is still something to write home about.