Virtually Take Your Place In Line

What can you say about waiting in line? Physically waiting in line, that is. I waited for eight hours in the middle of a Texas summer for the iPhone 4. I waited in line at a Target in the wee hours of the morning to get the Nintendo 64 when it first came out. And for some masochistic reason, I get up at an ungodly hour on Black Friday to join the masses in line for super discounted shopping. Though I seem to subject myself to it quite regularly, waiting in line is not something I take pleasure in. I actually hate the whole idea of waiting and I often become cranky and overly dramatic. This is why CheckinLine is appealing because it is a form of virtually waiting in line. No standing, no crowds, no heat!

CheckinLine allows fans to reserve their place in line for tickets to concerts and sporting events. Once you reserve your spot in the line, you are required to “check in” over a period of seven days by completing research or promotional-based tasks. I, myself, was not thrilled by the survey-like tasks I had to complete. Until I heard what the incentive was- those who answer the questions get the first dibs on the best tickets and the more you “check-in,” the better your place in the line will be.

You may be wondering, as I was, why CheckinLine wants this information. The answer is that valuable consumer information is yielded and used by “brands to tune into what their passionate consumers are saying about them.”

So you virtually wait in line, the task asked of you- answering some questions- is quite simple, and you are rewarded with your first choice in tickets (assuming you check-in frequently). Not a bad deal, especially considering I have faced the weather, exhaustion, and fellow angry shoppers in the name of being at the front of the line.

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