Big News: The Book is Out!

Our very own, Kevin Werbach and Dan Hunter, have released their book, For the Win: How Game Thinking Can Revolutionize Your Business.

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An overview:

Take your business to the next level—for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

And Some Reviews:

“Like gamification, this book is a fusion of human nature and good design. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics.”

—Bing Gordon, Partner, Kleiner Perkins Caufield & Byers; former Chief Creative Officer, Electronic Arts

 

“If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It’s a game changer.”

—Brad Feld, Managing Director, Foundry Group; Co-author of Do More Faster

 

For the Win hits a home run in illustrating the business value of gamification for both small and large companies across the globe.”

—Kris Duggan, CEO, Badgeville

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To all our gamified readers, get yourself a copy. You won’t regret it.

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