For the Win v.2 is Coming Soon!

Dan Hunter and I are excited to announce that a revised and updated edition of For the Win, our best-selling gamification guide, will be available soon from Wharton School Press.

Since the book was released in 2012, it has become the standard text for practitioners and academics on the foundational principles of gamification and game thinking. A great deal has happened over the past eight years! We’ve gone through and identified important new trends related to gamification, incorporated references to some of the major academic research addressing what were previously anecdotal claims, and updated the case studies. At the same time, we’ve kept the book short and actionable. We want it to be a useful resource, not a compilation of theory.

We’re excited to share the new For the Win with you. Stay tuned for an announcement on this blog!

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